About

The experience your consultant should already have.

I'm Rogerio de Andrade. Roger. I spent 30 years in marketing, developing brands and running P&Ls in multinational companies. Then I did what most consultants never do: I put my own money on the line and became an Amazon seller myself.

AMZ Life started as a one-product private label venture. Thousands of hours mastering launches and promotion turned it into a portfolio of household products selling hundreds of units a month, past $100,000 in sales. The agency was born when other sellers started asking how.

Today I advise Amazon sellers across the US and Europe, in English, Portuguese and Spanish. Whatever your model, private label, arbitrage or wholesale, you're not getting a junior with a dashboard. You're getting the person who has run the brand, run the ads and taken the inventory risk.

Based in São Paulo. Working with sellers worldwide.

30 years

Three decades of brand strategy and P&L leadership in multinational companies. You get judgment, not just dashboards.

$100,000+

Sales on my own Amazon private label business, built before I ever advised anyone else's. I've taken the inventory risk myself.

EN · PT · ES

I work with sellers in English, Portuguese and Spanish, across the US and European marketplaces. One standard in all three.

Let's look at your business together.

A free 20-minute call. Bring your questions and, if you want real answers, your numbers. You'll leave knowing what I'd fix first, roughly what it's worth, and whether we're a fit. There's no pitch at the end.

Book a free strategy call